SLR Consulting has been on a journey of rediscovering the heart of who they are and taking steps to build a company brand and positioning that better reflects its true identity. "Making Sustainability Happen" is the new strategic direction we built the brand around, ensuring each touch point is considered and expandable. The logo, encapsulating the essence of the brand, was crafted to convey innovation, technical expertise and environmentally focused.

Contemplation on all details great & small resulted in creating a design system where accessibility and usability is paramount. A meticulous fine-tuning of design decisions were needed to reflect not only SLR's unwavering dedication to sustainability, innovation, and technical ability but also their readiness to embrace change and carve a path toward a future defined by solutions and collaboration.